Amber Gray catches the attention of an elite group of students during her first semester at university. During the initiation, Amber and the York Witches' Society unintentionally awaken an ancient evil that has been waiting to finish the job it started centuries earlier.
In this modern creature feature, a scary internet meme called Grimcutty stirs up panic amongst all the parents in town, convinced it's making their kids harm themselves and others. When a real-life version of Grimcutty starts attacking teen Asha Chaudry, her parents believe that she's cutting herself as part of a challenge. With her phone taken away and no one who believes her, Asha has to figure out how to get through to her parents and stop the Grimcutty once and for all.